The Truth About Successful PR Campaigns
This is a post about making it happen in 2012. The fact is, there is zero tolerance for simulated discussion. Social media has fundamentally changed how the new PR agency business model operates and...
View ArticleSuccessful PR Strategies
Happy to say that 2012 is off to a pretty good start. Here we share an email that we received from someone we will hopefully be working with in the New Year. We asked the universe to bring us smart,...
View ArticleSuccessful PR and Engaging Reviews
Forrester Research predicts social commerce will reach $14b by 2015, as we increasingly rely on our favorite networks to determine which movies to see, what beer to drink, what makeup to wear and which...
View ArticleAn Open Letter to Future Clients
We are truly excited about putting our best efforts forth to represent your brand as if it were our very own company. However, before we let the ink dry on our agreement, we have a very important...
View ArticleSocially Obsessed
A series of conversations around the office and a hell of a lot of research has led us to conclude that only your most obsessed fans and closest friends will find you on Facebook, religiously read your...
View ArticleA Social Media Primer: Active Listening 101
Shhhh. Do you hear that? It’s the sound of your future customers chatting away. . . all over the world-wide web. Active listening enables you to hear what your customers are saying and what they...
View Article20 Questions about Website Design
If you haven’t played the computer game 20 Questions it’s pretty accurate and a whole lot of fun. The link is at the bottom of this post. It is totally worth the click. Now, we’ve recently began...
View ArticleUnveiling Unexpected Treasures
In a world growing increasing banal and familiar, what seems enigmatic draws attention. When it comes to building campaign buzz, never make it too clear what you are doing or what you are about to do....
View ArticlePopular with the Press
It starts something like this. You see your competition getting all of this press in top tier media – from The New York Times to Vanity Fair Magazine and you ask – how did they become so popular with...
View ArticleThe World’s Top Beauty Bloggers Part 1
The beauty blogger world just keeps on growing and growing. A great review of your new fragrance, lip gloss or night cream from an influential beauty enthusiast can mean more views on your website and...
View ArticleBest Branding and PR Practices
If you are about to jump on the roller coaster ride of starting a new company, here are a few best practices for building your new brand. 1. Continually know what’s trending in your competitive space....
View ArticleHow to Keep Your Cool
MJMPR is here to serve it up. The universal ‘selfie culture’ pioneered by generation y-ers and millennials seems to be an invitation for big brand marketers to create campaigns based around the self...
View ArticleNormal Will Get You Nowhere
Brands and more specifically, the people behind them have difficulty rationalizing PR and advertising budgets, questioning whether they will get the most bang for their buck. Bang being ultimate...
View ArticleThe Fastest Way to Get Press Coverage
I get asked all the time about how to get top tier press coverage in online outlets like Men’s Health, … More
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